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In the Banking World, Is Convenience the New Loyalty?

In the Banking World, Is Convenience the New Loyalty? | Loyalty Marketing & Rewards | Scoop.it
New banks are cashing in on emerging tech to challenge the traditional financial services structure
the first club™'s insight:

Convenience is not the new loyalty but certainly in the top 3 criteria expected by consumer to use any services

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Loyalty Marketing & Rewards
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