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Towards a Universal View of the Customer

Towards a Universal View of the Customer | Loyalty Marketing & Rewards | Scoop.it
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper describes the impact that a universal customer view can have on all customer experience (CX) efforts. With the proliferation of transaction channels, payment choices, communications media and customer engagement platforms, the ability to […]
the first club™'s insight:

Thanks Mike, The Universal View of Customer will massively change how Loyalty programs are setup and thought through. Is it the end of the Loyalty Silo.....

#LoyaltyProgram #LoyaltyStretegy

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