Loyalty Marketing & Rewards
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The Best Loyalty Programs Go Beyond Rewards

The Best Loyalty Programs Go Beyond Rewards | Loyalty Marketing & Rewards | Scoop.it
Most people think of loyalty programs as an airline giving miles to frequent fliers, a hotel giving points toward a stay or a restaurant offering a punch card incentive. While these may be called loyalty programs, I’ll argue that they are actually marketing programs disguised as loyalty programs.
the first club™'s insight:

I am a big advocate of reward program and have often explain many companies could start with one before moving toward a full loyalty program. If you are at that stage, this article will give you some good insight on what more you can provide to go beyond Reward only #RewardProgram 

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Loyalty Marketing & Rewards
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