Loyalty Marketing & Rewards
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CCPA Privacy FAQs: Is a business required to delete loyalty program information if it receives a deletion request from an active member? | Bryan Cave Leighton Paisner - JDSupra

CCPA Privacy FAQs: Is a business required to delete loyalty program information if it receives a deletion request from an active member? | Bryan Cave Leighton Paisner - JDSupra | Loyalty Marketing & Rewards | Scoop.it
Typically no. Loyalty programs can be, and are, structured in a variety of different ways.  Some programs track dollars spent by a consumer, others trac
the first club™'s insight:

After GDPR, CCPA. This article will provide you some good information about the Do and Don't for Loyalty programs.

 

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Loyalty Marketing & Rewards
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