Loyalty Marketing & Rewards
17.2K views | +0 today
Follow
 
Scoop.it!

Are Loyalty Points Really Dead? - The Wise Marketer

Are Loyalty Points Really Dead? - The Wise Marketer | Loyalty Marketing & Rewards | Scoop.it
“Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the Loyalty Surgery conference, held 16-17 October in London. His statements were shared by Iain Pringle on LinkedIn. “Executives Are Unhappy With Their Companies’ Loyalty Programs” was the title of an October 15 article […]
the first club™'s insight:

Very controversial title from my friend @BillHanifin, but sometime you need to be to get a point across. A #LoyaltyProgram is certainly not something static, it need constant revision. But if you talk to your customers they will tell you what they expect

more...
No comment yet.
Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention
Curated by the first club™