Loyalty Marketing & Rewards
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Who Should Own Customer Data? Examining the “Data Dividend”

Who Should Own Customer Data? Examining the “Data Dividend” | Loyalty Marketing & Rewards | Scoop.it
Will paying customers to access their data soon become a common trend? Close your eyes and picture your perfect customer. Perhaps, depending on your industry, your business, or your loyalty objectives, it is their demographic features which come into focus most acutely. Age, physical makeup, hair color, eye color…or maybe it is their deeper-seated behavioral […]
the first club™s insight:

I love this question. I do think there is several answers to it. And doesn't it come down to what value you offer your customer for their data? enjoy this read.


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