Loyalty Marketing & Rewards
17.8K views | +3 today
Follow
 
Scoop.it!

Amex: The Race For Rewards Dominance Is Slowing

Amex: The Race For Rewards Dominance Is Slowing | Loyalty Marketing & Rewards | Scoop.it
American Express (Amex) said there is now relief from a rewards war that has been raging, triggered by JPMorgan Chase's launch of its Sapphire Reserve card.
the first club™'s insight:

The competition is fierce...to win this, Brands need to innovate to differentiate. Innovation in the type of rewards offered, innovation in the way and frequency rewards are given... The battle is far from over

#RewardPrograms #LoyaltyProgram

Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention
Curated by the first club™