Loyalty Marketing & Rewards
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The Cost of Lost Customer Loyalty 

The Cost of Lost Customer Loyalty  | Loyalty Marketing & Rewards | Scoop.it

I’ve had the pleasure of working with a wide spectrum of brands and businesses on their customer loyalty strategies and specifically their current and future customer loyalty and rewards programs.

By: Adam Posner, CLMP

In today’s featured article, Adam addresses an issue that impacts the profitability of most loyalty programs. While the incremental visits, sales, and gross profit that results from successful loyalty programs garners most of the attention in the business case, Adam reminds us that a hidden and easily overlooked issue can be quite costly. 

the first club™s insight:

We often talk about the benefits of Customer Loyalty, but can we afford nowadays to loose customer.....


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