Loyalty Program Liability Management in the Age of COVID-19

Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty programs rather than outside-of-the box reboots, which is where the big opportunities lie. Two trends offer travel marketers a chance to take a quantum leap. First, is that travel point

Airline feedback is broken. Everyone knows it, but nobody will admit it. Customer feedback surveys with static questions that demonstrate the airline has no idea what the customer experience should be. Very few airline employees have ever held elite status in their career - and that creates a significant disconnect between airline management an

A famous statistician once said, "All models are wrong, but some are useful." This could not be truer for loyalty program models in our current COVID-19 environment. These are unprecedented times and any model built on historical data is going to have a tough time predicting how things are going to emerge in th

Parents during the coronavirus crisis are trying to figure out how to do two full-time jobs at once.

The theatrical window is collapsing, at least for now.

A slew of old-line industries that once hesitated to embrace digital technologies are now being forced to do so for the sake of survival.

Media and entertainment, retail, and restaurants are all making what could be an irrevocable transition.

 This is a recurring post, regularly updated with new information. While many frequent flyer and hotel loyalty programs offer a wide array of redemption options, including many that aren’t related to travel, here at TPG we tend to focus primarily on the ones that get you the most bang for your buck. This almost …

Companies need to make changes to their programs in order to improve these numbers and leverage the full power of loyalty marketing. Let’s take a look at four things that the world’s most successful loyalty programs have in common.

There’s something special about coming across niche stores that cater exactly to your  interests.

These 5 key performance indicators help you determine the overall health of your loyalty program.

Loyalty programs are now powerful tools of relationship marketing and becoming popular to encourage customer loyalty. U.S. consumers have 3.8 billion memberships in consumer loyalty programs. According to the Center for Retail Management at Northwester University only 12% – 15% of customers are loyal to a single retailer. This small number of loyal customers can […]

TFC International Ltd.  (the first club™) launches an innovative Micro Reward Subscription model offering customers up to 40% Discount off SRP for digital content including annual subscription offers for Music, Movies, eMagazines, Games and Audio Books.  We continuously expand our offering at the first club™ as an answer to market needs.  COVID-19 and the subscription economy have created a need to engage and reward customers from the safety and comfort …

Fears of the Coronavirus keeping your Customers from visiting your brick and mortar business? #CoronaVirus #Covid19 #RetailRelevancy #SocialSelling #RetailBusiness #DigitalRewards #DigitalDownloads #RewardPrograms #Retail Strategy

Congratulations! You’re one giant step closer to creating loyal customers with your new program. Your decision to offer a loyalty program has created opportunities to connect with your customers, deliver deeper value, and show how much you care about them. After all, consumers prefer personalized rewards for their loyalty to a brand, with 68

There are 4 key objectives that make customer loyalty vital to strategic business growth for brands.

The greatest customer loyalty has always been earned by visionary business leaders. With modern loyalty tools, you can acheive the same.

I’ve had the pleasure of working with a wide spectrum of brands and businesses on their customer loyalty strategies and specifically their current and future customer loyalty and rewards programs.

By: Adam Posner, CLMP

In today’s featured article, Adam addresses an issue that impacts the profitability of most loyalty programs. While the incremental visits, sales, and gross profit that results from successful loyalty programs garners most of the attention in the business case, Adam reminds us that a hidden and easily overlooked issue can be quite costly. 

In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption.  Industries are always changing, so perhaps the prediction that “loyalty will be revolutionized” won’t be a shock to many, but accurately identifying the drivers and timing of significant change tends to be much more elusive. Disruptions can come from a variety of different directions and trying to keep track of the trends from so many angles to effectively “see around the corner” can be dizzying. Sometimes industry disruption comes from new enabling technology. Other times it comes from innovative business models.  Occasionally it occurs as a result of a fundamental shift in the competitive landscape or industry value chain.

It takes more than prompt email response times to get customers talking about your brand to friends and family.

If your goal for 2020 is rapid growth, your customer experience has to outpace your competition's.

Strengthening your connection with your audience means looking at them from different perspectives.

Millions of people annually make New Year’s resolutions. Whether it’s eating healthier, exercising more, or just trying to be an overall better person, everyone has the best intentions when heading into a new year. But most fail to keep them. In fact, about 80 percent of those annual resolutions fail by February. Doesn’t th

Nearly 70% of consumers agree their loyalty is more difficult for a retailer to maintain than ever before. It makes a lot of sense. In the past, your customers were somewhat protected either by assortment, prices and even location. Now it’s easy for your customers to find the cheapest price, the fastest shipping, an

Assembling a technology stack to successfully compete in a digital world requires new thinking. There’s a very clear trend of enterprises adopting niche expert solutions that leverage “Fourth Industrial Revolution” technologies like artificial Intelligence (AI) to be able to engage with customers in the way customers now expect. By: Simon Rowles, CLMP It’s not only […]

We gathered up 30 highlights from 2019 to kick off your new year. We hope you find this compilation of content useful as a reference or reminder as you plan your loyalty strategy in 2020 or if you just need a refresher after days (or weeks?) of holiday festivities. Data-Driven Marketing We spent time with […]