A famous statistician once said, "All models are wrong, but some are useful." This could not be truer for loyalty program models in our current COVID-19 environment. These are unprecedented times and any model built on historical data is going to have a tough time predicting how things are going to emerge in th
Numbers are key in the loyalty industy and this article bring great insight in program liability, but I thought we had move to an area of no point expiry...
#LoyaltyProgram #COVID-19