Loyalty Marketing & Rewards
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Loyalty Program Liability Management in the Age of COVID-19

Loyalty Program Liability Management in the Age of COVID-19 | Loyalty Marketing & Rewards | Scoop.it
A famous statistician once said, "All models are wrong, but some are useful." This could not be truer for loyalty program models in our current COVID-19 environment. These are unprecedented times and any model built on historical data is going to have a tough time predicting how things are going to emerge in th
the first club™s insight:

Numbers are key in the loyalty industy and this article bring great insight in program liability, but I thought we had move to an area of no point expiry... 

#LoyaltyProgram #COVID-19

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